THE COMMERCIAL FITNESS INDUSTRY IS OBSOLETE

GET A C.L.E.W. FOR LIFE!®️ "Climb, Lift & Eat Well..."®️ at home 24/7:

As the twentieth century came to a close, the health and fitness waters became increasingly muddied as the public became easy prey for clever marketers. These individuals had discovered ways to sell ideas and products not based on scientific facts backed by empirical evidence but rather on what was easier to manufacture, provide, and sell. The commercial fitness industry is not driven by what is most effective in maintaining the health and fitness of its patrons but instead is driven by what is most cost-effective in maintaining the health and fitness of its own bottom line.

This marketing-driven trend paved the way for the steady rise in the popularity of group fitness classes that, by their very nature, are ineffective. The rise of the S.P.Y. (stationary cycling, Pilates, yoga) network enabled commercial gyms and studios to provide the least costly and least effective equipment. They could also maximize space by marketing largely ineffective mat and group classes incorporating negligible free weights, if any. Group fitness instructors within the S.P.Y. network who appear to be healthy, lean, and strong are most likely that way as a result of progressive weightlifting and eating well. Whether these instructors have healthy cardiovascular systems and optimal brain function will largely depend on whether they engage in climbing (revolving stair machines, stairs, or hills) on their own time. Only testing in a clinical setting and time will tell.

In addition, concentrating on executing proper form and technique is virtually impossible when attempting to exercise in an environment replete with blaring or deafening music. Fitness spaces are not night clubs; however, properly engaging in climbing (revolving stair machines, stairs, or hills) and lifting free weights progressively constitutes two-thirds of the winning combination that will generate the energy required to enjoy dancing until dawn in an actual night club. The attempt to merge fitness spaces with a dance club atmosphere is yet another marketing strategy aimed solely at increasing commercial gym memberships, as club operators continue to provide less of what members actually need to achieve optimum health and fitness. We must never be fooled by the illusion of a commercial fitness space.

The commercial fitness industry has largely become a carnival act, promoting circus tricks that have little, if anything, to do with optimizing the health and fitness of human beings. It is up to us to end this dangerous game of charades where we pretend to exercise in commercial gyms and studios that routinely provide what works for them, rather than what is most effective for us. As we navigate our way past “muscle and fiction,” the ideal solution to optimizing health and fitness is to create a C.L.E.W. studio at home by purchasing our own equipment. Find out how in GET A C.L.E.W. FOR LIFE!©️
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EXCERPT from GET A C.L.E.W. FOR LIFE!©️©️
By Audrey Lasky, MS EDU (NASM-CPT FNS)
Copyright 2017©️ The Audrey Zeitouni Lasky Company, LLC